Experientially Speaking

Esports live events and partnerships with Sig Greenebaum

July 13, 2021 RedPeg Marketing Season 1 Episode 10
Experientially Speaking
Esports live events and partnerships with Sig Greenebaum
Chapters
Experientially Speaking
Esports live events and partnerships with Sig Greenebaum
Jul 13, 2021 Season 1 Episode 10
RedPeg Marketing

Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience  that traditional sports can't. 

Show Notes

Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience  that traditional sports can't.