In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly.
Cuyana's Mobile Pop-Up (Fast Company): https://www.fastcompany.com/90662408/this-luxe-pop-up-shop-looks-like-an-apple-store-but-can-be-carried-on-a-flatbed?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner&cid=eem524:524:s00:08/05/2021_fc&utm_source=newsletter&utm_medium=Compass&utm_campaign=eem524:524:s00:08/05/2021_fc
Girl Scout Cookies in DC's Yards Park (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21591052/got-milk-how-this-campinspired-event-boosted-girl-scout-cookie-sales
KFC's pop-up hotel (Marketing Dive): https://www.marketingdive.com/news/kfc-lets-guests-chick-in-to-themed-london-hotel/604506/
Design Foundry's experiential fashion hit (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21590748/get-a-peek-inside-this-new-experiential-fashion-popup
How Discord is fueling live events (BizBash): https://www.bizbash.com/event-tech-virtual/strategy/article/21578994/whats-the-deal-with-discord-how-brands-are-using-the-platform-for-events