Experientially Speaking
Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Experientially Speaking
The purpose and impact of ERGs with VW's Kendra Patterson
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RedPeg Marketing
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Season 2
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Episode 3
Volkswagen's Kendra Patterson joins the podcast along with RedPeg's Anna Sanders and Michael Nelson to discuss the impact of employee resource groups both within the workplace and in the community. We cover how ERGs get started in organizations large (Volkswagen) and small (RedPeg), how they approach programming, how they hold leadership accountable to drive policy change, and much more.