Experientially Speaking
Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Experientially Speaking
Esports live events and partnerships with Sig Greenebaum
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RedPeg Marketing
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Season 1
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Episode 10
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience that traditional sports can't.