Taking the Pulse: Nike "Rise"

We’re back with another episode of Taking the Pulse! This time we talk about three articles from our RedPeg Pulse newsletter that cover the "phygital" space. Listen in to learn how technology is impacting the experiential space and shaping marketing as a whole.

Nike’s new immersive ‘Rise’ store is a wild, high-tech shopping experience (INPUT Mag):
https://www.inputmag.com/style/nike-rise-seoul-concept-store-technology-recycling-apparel-move-to-zero-sustainability?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--O69ehGhcnYyTS9qGubSEE-q7kFbMI7XxpWvyG9nrvlblsHDbTzR_7R8wx5Cz_R9bNNoRE

Reebok targets inner-city youth with basketball court AR tool (Contagious):
https://www.contagious.com/news-and-views/campaign-of-the-week-reebok-courting-greatness-basketball-app

Say 'Candyman' to Your Phone 5 Times to Trigger This Creepy AR Experience (AdWeek):
https://www.adweek.com/creativity/say-candyman-to-your-phone-5-times-to-trigger-this-creepy-ar-experience/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9IVXCmH8BMEZeDDmOeJxccF0R8toKhjWWUwgOpMKf6ke1YIQNJYbN0lqJ-0CpAtXbwuc3d